LOL! Where do I start? Firstly, let's talk about the so called other 'Chalk Paints' out there.
Simple answer is THERE IS NONE! Honestly, I am not mad. Annie Sloan created this marvelous low toxic, no sanding, no priming paint over 20 yrs ago. She called it 'Chalk Paint®' as to Annie it had a chalky feel. IT IS A BRAND NAME. There is no chalk in it and as you know it hardly has any VOC in it either. It is and will remain the ONE AND ONLY ORIGINAL 'Chalk Paint® by Annie Sloan'.
They say imitation is the best form of flattery and it is. That is why you are seeing so many 'so called' other paints out there claiming to be 'Chalk Paint'. Why are they not promoting their own paint under their own brand name? Why do they advertise and use social media to promote their paint under the name of Chalk Paint or Chalky Paint, and so fourth? Coming from many years in a marketing background, I will tell you they do this, because Chalk Paint® by Annie Sloan is sweeping the country, Europe, its sells.. People want it, they love it, it opens new creative avenues for them, because it is a really really beautiful, healing, simple, creative product. That is why they hang on to Annie's shirt tales and her brand Chalk Paint®decorative paint by Annie Sloan. There are others near me who are selling another form of furniture paint. You don't see their signs saying or promoting their paint name, oh no! what you see is 'Chalk Paint' sold here, or get 'Chalk Paint' here. Because they know that some people associate with 'Chalk Paint' and when they do most think of Annie Sloan. It gets people into their shops much easier, that is why. Don't get me wrong, I have no problem whatsoever with other paint products at all, there should be something for everyone, but hey! I do when those other companies, directly try to cash in on what another person has spent and still does they life's work. I do when they try to cash in on the brand name, I do when the try to spread rubbish about Chalk Paint®by Annie Sloan.
All I can say is, if you want to know why Chalk Paint® by Annie Sloan is different to the others aside from what I am saying, and what is all the fuss about, then find your local stockist and ask?
I personally will be happy to share and show you why: It is more than just paint. Besides painting and covering without sanding or priming most surfaces, including marble, slate, concrete, to name but a few, and dying fabric, painting fabric, leather, shoes, and all the various techniques and looks you can achieve with Chalk Paint®by Annie Sloan paint and waxes and not forgetting how bloody durable it all is.
There are many techniques with this paint, but most of all its simple, fun and meant to bring creative joy to the soul, which leads me to the next question I get asked a lot recently. Why I think it is healing in a can?
COLOR THERAPY OR CHROMOTHERAPY
Color has always played a major role in particular moods or state of our minds. Color can and does affect feelings, moods and your emotions. Colors are a particular wavelengths of electro-magnetic energy that is seen through our eyes. The color we see is part of our visible spectrum that is reflects back to us by what we are looking at.
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- Color is just one of the languages of our soul.
- Color does influence moods and emotions.
- Color can affect our well-being.
- Color affects our sense of perception for e.g light colors make a space look bigger, a ceiling looks less high when painted in dark colors.
- Colors have a symbolic meaning which is recognized by our subconscious. That is why it is interesting to me when people choose particular colors when redecorating as it often symbolizes changes within a person life. White for instance, mean a clearing out! a need to make things simpler, clarity. Other cultures can interpret colors differently.
- Color influences the flow and energy within our own bodies.
I have personally seen customers who have been sad, low in energy, not sure what they want. However, they can open a can of Chalk Paint®by Annie Sloan, not worry about making mistakes, how they paint, what they paint, and just create with ease, no hard work, no awful chemicals, just pure joy of creating. What happens is painting is a form of meditative state, we switch off for a moment or two, our minds calm and that starts a whole cellular healing process we don't even know is going on. We start to feel a sense of joy, excitement for what we are trying to achieve. We feel different because we have done something, quickly, and seen results in what we have tried to do. All this is good healing, soul food, feeding that creative side we all have and for some it is locked way because the thought of sanding and priming and chemicals puts us off what we would like to do, doesn't it. However,Its not stressful to open a can of Chalk Paint® by Annie Sloan, stir that wonderful thicker paint, mix colors even, then just paint. No mess, no stress, just pure color, and just paint and create. When the paint allows you to create textures, and patina so easily, it becomes a healing process you don't even know is happening. This is why I believe it is healing in a can, and this is just part of our energy process.
I hope this has answered some of your questions, and now you know why I don't blog everyday, I would ramble on way way to long. However, I felt I need to address these to points.
Have a lovely week everyone, with lots of color...LOL!!